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Vina Robles Wine Club Lounge
Vina Robles Petite Terrace Patio Dining

Club Concepts and Benefits

Signature Club members enjoy priority access to our limited-edition wines, complimentary tastings at our Hospitality Center, invitations to Signature Club events, as well as discounts on hotel stays, transportation, and entertainment.


Membership Level Cellar Master Sommelier Connoisseur
Annual Number of Shipments 3 – February, April, October 3 – February, April, October 3 – February, April, October
Bottles per Shipment 12 bottles 8 bottles 4 bottles
Shipment Type Fully customizable Fully customizable Winemakers selection
Wine Discount 30% 25% 20%
Complimentary Tastings 6 complimentary tastings per visit 4 complimentary tastings per visit 4 complimentary tastings per visit
Shipping Discount – Shipments Only $5 $10 $20
Library Shipment Option for exclusive shipment of Library wines in December    

Please note that each shipment is calculated on the basis of the actual cost of content, packaging material and freight. Each wine selection or additional order is charged to your credit card prior to each shipment.


Club Concept & Discounts

  • No Membership Fee
  • Receive three annual shipments of four, eight or twelve bottles. Vina Robles shipments are in February, April and October. Cellar Master members have an option to opt in for a fourth shipment of library wines in December. 
  • Wine shipments will include special bottlings, single vineyard designations and selections from our Limited Estate Collection and Estate Series. 
  • Private Club Lounge
  • Complimentary wine tasting at our Hospitality Center
  • Discounts on tasting room merchandise and dine-in at The Bistro at Vina Robles 
  • Exclusive birthday and anniversary offerings
  • Invitation and club pricing to exclusive members-only events
  • Concierge and educational services
  • Add additional bottles to any club shipment without incurring additional shipping charges
  • Member-only shipping rates
  • Informative newsletter with technical notes, recipes, food pairings and winery happenings
  • Shipment reorder specials
  • Discounts on Vina Robles Vineyard Home
  • Vina Robles Amphitheatre pre-sale and Terrace Club pre-show experience (upon availability)
  • Terms and Conditions [PDF]

Partner Benefits

Signature Club members enjoy the following benefits at Vina Robles partner businesses. Some limitations and restrictions apply. For questions, please contact the Vina Robles Concierge at concierge@vinarobles.com or 805-227-4812, ext. 106.

Hotels & Accommodations

Paso Robles


San Luis Obispo


Pismo Beach

Transportation & Tours

Activities & Entertainment

  • Paso Robles Sports Club ($15/Day rate max. 2x a month & $40/Week rate max. 2x a year)
  • Hunter Ranch Golf Course ($85/pp per seat M-Th morning package – includes cart rental, $95/pp per seat F-Sun morning package – includes cart rental, 10% off all HR logo products in gift shop)

If at anytime you should need to suspend or discontinue your Signature Club membership, please notify us in writing via e-mail or U.S. mail to 3700 Mill Road, Paso Robles, CA 93446 at least one month prior to the next scheduled shipment.  This will allow us adequate time to change your account preferences and successfully meet your needs.

Wine Club Gift Membership

Let someone special know that you are thinking of them all year long with a membership to the Vina Robles Signature Wine Club. Gift membership here »

Complete Wine Club Membership form using your billing information and gift recipients shipping information.


Should you have any questions or require additional information regarding your membership, simply contact us at 805-227-4812, option 2 or send us an email.